5 reasons why your small business should use YouTube
With so many businesses catching onto the wave of social media marketing, YouTube (and other similar video sharing sites) can sometimes be forgotten.
However, video provides an excellent opportunity for your brand to show off its products and connect with existing and potential customers.
In our impatient, busy world, many people would prefer to watch a video instead of trying to digest a huge chunk of written information. And since more consumers are spending time online instead of watching TV, the popularity of watching videos online is growing exponentially.
Offering video is a great way to help attract visitors to your website and keep them engaged. Here are 5 reasons to start creating video content now:
1. Creating original video content improves your SEO
Video is a very popular content format that's regularly shared via social media and email. So Google and other search engines tend to favour sites that offer it. Hosting video and images on your webpages will improve the overall quality of your site, as well as entice visitors to stay longer. This in turns gives you a better chance of ranking higher than your competitors in search engine results.
2.Video content is a powerful branding tool
Using videos to market your product helps to convey brand messages that would be lost if you were providing purely written information. Video allows for your brand to capture emotions and visual attributes of your product that leave a lasting impression on your audience.
3.Huge potential to get your message in front of a wide audience
Video is a highly shareable format – if you watch something that's engaging, you're likely to send it on to a friend, and that friend is likely to pass it on to a wider audience too. In this way, your video content has the potential to go viral and connect with a wide range of potential customers.
With content marketing (in particular, blog articles), your written content is rarely published in more than one place. Videos are much easier to syndicate via social media, industry websites and brand partnerships.
4. Video content is quite easy and inexpensive to produce
Many videos that have gone viral on YouTube have been produced using a webcam or camera phone with inbuilt recording facilities. Depending on how you want your brand to be perceived, it can be easy to produce original, engaging and useful video content on a relatively small budget.
5.Video plays better on mobile devices
Webpages accessed via mobile is growing rapidly. The great news is that all smartphones and other tablet devices are optimised for playing video content. Not only will this increase the ability for your video content to be seen, but it will also differentiate your business from competitors.